Deciding how to handle your business’ marketing needs can be challenging – and perhaps even confusing. Options typically include:
Hiring a junior-level marketing coordinator.
This can be an option, but if you don't feel comfortable developing a marketing plan and strategy, then it can be difficult to provide the right direction to a marketing associate with minimal experience. If you already have a marketing coordinator, I can add value by crafting a strategic marketing direction for your business. Your marketing coordinator can then execute the tactics, with my assistance as needed. In most cases, smaller businesses do not have enough work to employ a fulltime marketing coordinator.
Engaging a full-service marketing or public relations agency.
There are many capable agencies; however, even working with a small agency can be expensive, and you may not have the budget to support hiring an agency. In addition, many times your primary point of contact will not have breadth and depth of experience as someone with my background.
Hiring a Marketing Consultant.
Contracting with an experienced marketing and communications professional can be an excellent solution for a growing business, and it can be a cost-effective way to tap into a marketing professional with both strategic and hands-on experience. The annual expense for a marketing consultant typically is much less than hiring a full-time employee because independent marketing consultants typically work from home, have minimal overhead and a number of clients they work with.
Hire Me to Help You
Over the course of my career, I have gained experience in all facets of marketing, communications and branding. From developing marketing plans, to identifying strategies, to executing marketing programs and public relations initiatives, I can help. I have worked in marketing in the Atlanta area for more than 20 years and thus have a solid network of talented marketing and creative professionals who, like me, work independently to provide top-notch services at rates far less than full-service agencies.
I will not sell you solutions you don't need. After being on the corporate side for more than 20 years, I never liked it when someone tried to push a marketing solution that was not going to produce results. You can trust me to manage your resources just as I would my own.