Marketing Topics for Small- to Medium-Sized Businesses

Atlanta CPA Firm Gets a New Website

August 2018

Time flies when you are running a business. Can it really be that the website you once were so excited about is now out of date? It happens to all of us. That point in time where you realize: it is time to redo our website. And, if you are like many business owners, you keep putting it off as long as you can since redeveloping a website is a significant investment of dollars and time.

If you think it might be time for a new website, here is a recent case study that will provide some inspiration.

Case Study – Robins, Eskew, Smith & Jordan

CPA firm client Robins, Eskew, Smith & Jordan, recently launched a new website. The previous website was more than five years old and did not position the firm as a leading mid-sized CPA firm in metro Atlanta.


RESJ Old Website Homepage1.PNG

Previous Website


Some of the key enhancements include:

  • Improved navigation that makes the new site more user-friendly.

  • Development of more robust content. The previous site’s content did not accurately reflect the breadth of accounting, tax and business advisory solutions Robins, Eskew, Smith & Jordan offers its clients.

  • New team member headshots and bios.

  • Selection of photography to give the site a custom, clean and modern feel.

  • Creation of content with an SEO strategy in mind. While nearly all of the firm’s clients are from referrals, it is still important to develop a website that incorporates key search words to help the site perform well with regard to search.

Investing in Your Website

While there is no hard and fast rule about how often a business should develop a new website, in general, most sites need to be redeveloped every three or four years – and depending on your business and industry, maybe more frequently. A smart approach is to assume that about every three years you will need to make a significant refresh or develop an entirely new site. In addition, it is important to maintain your site on a regular basis by adding fresh content and posting news and upcoming events. And make sure your web developer performs regular maintenance on your site, checking for issues such as broken links – not only are these frustrating for site visitors, but they also have a negative impact on your website's SEO.

Website Design: Kimberly Jones: JonesHaus
Website Development: The Dev Department

Katherine Taylor